Outside Your Typical Box Store
By Rusty LaGrange, High Desert Branch
Have your sales dropped and you’re wondering how to ramp up interest once more? Think outside the regular sales venues and consider the corporate world.
Large companies in your region may purchase books in bulk as gifts to their employees as incentives, special awards packages, even offer gift packs at conventions. Some even offer those perks for cruise ship vacations with swag bags as well.
Memoirs and autobiographies are popular.
Promoting your book is as easy as contacting corporations and asking for their management team that offers employee incentives. As long as you’re talking to them, ask about being a guest speaker and share your topics of interest. If you are an SME (subject matter expert) let them know of your specialties and places you have spoken to in the past.
Some colleges are open to self-published titles since they are not found in the national reading lists. Ask the college librarian how to apply for your book to be registered and considered for their students. Any more ideas how you break the boundaries and get your books out into the world? Let us know. Contact: Rusty@RustyLaGrange.com
This article originally appeared in
the March 2019 CWC Bulletin.
Rusty LaGrange serves as editor of both
the CWC Bulletin and the High Desert Branch newsletter.